ECF Members were contacted by email and asked to vote for their preferred membership option between:
Option 1 – Single adult membership combining Gold, Silver and Bronze, with existing Bronze members treated as being outside the new single adult membership scheme, so remaining on existing Bronze membership terms
Option 2 – Combined Gold/Silver adult membership, with no change to current Bronze membership arrangements
The findings from the survey are shown below.
Report 1 shows the overall findings. There were a total of 298 responses with a majority preferring Option 2 to Option 1 (59.1% for Option 2 compared with 40.9% for Option 1). There was also an overall preference for implementing the selected preference rather than no change.
Report 2 provides a drilldown by membership type and shows that Option 2 was preferred across all membership types, with the level of support for Option 2 strongest at bronze level and less so at silver and gold levels.
Report 3 provides a drilldown by option and shows that those preferring Option 1 wanted their option to be implemented (by 96 to 26), whereas those preferring Option 2 also preferred ‘no change’ (by 109 to 67).
| Report 1 – Overall Summary | Total | Percentage | ||
| Total of members’ responses | Option 1 | 122 | 40.9% | |
| Total | 298 | Option 2 | 176 | 59.1% |
| Implement my preference | 163 | 54.7% | ||
| No change | 135 | 45.3% | ||
| Report 2 – Drill down by membership type | Total | Percentage | ||
| Platinum members responses | Option 1 | 2 | 33.3% | |
| Total | 6 | Option 2 | 4 | 66.7% |
| Implement my preference | 4 | 66.7% | ||
| No change | 2 | 33.3% | ||
| Gold members responses | Option 1 | 55 | 47.4% | |
| Total | 116 | Option 2 | 61 | 52.6% |
| Implement my preference | 82 | 70.7% | ||
| No change | 34 | 29.3% | ||
| Silver member responses | Option 1 | 40 | 44.4% | |
| Total | 90 | Option 2 | 50 | 55.6% |
| Implement my preference | 43 | 47.8% | ||
| No change | 47 | 52.2% | ||
| Bronze member responses | Option 1 | 25 | 29.1% | |
| Total | 86 | Option 2 | 61 | 70.9% |
| Implement my preference | 34 | 39.5% | ||
| No change | 52 | 60.5% | ||
| Report 3 – Drilldown by option | Total | |||
| Option 1 preferred | Implement my preference | 96 | ||
| Option 1 preferred | No change | 26 | ||
| Option 2 preferred | Implement my preference | 67 | ||
| Option 2 preferred | No change | 109 |